Techniques are disclosed for improving pump absorption and efficiency for fiber lasers and amplifiers, for instance. In some embodiments, the techniques are implemented by applying a partially reflective coating on a fiber end-face to double-pass any unabsorbed or otherwise excess pump light in the cladding of a fiber. While being reflective to pump wavelengths, the coating can be non-reflective at the lasing wavelength, so as to avoid unwanted feedback into the system. The benefits of this approach include that excess pump power can be effectively utilized to add more power to the laser output. In addition, the double-pass technique allows for the use of a shorter fiber length, which in turn allows for more compact system designs, saves on material costs, and facilitates manufacturability.