Three dimensional, conditional formatting based data visualization is provided. Received underlying data may be analyzed and one or more portions of the underlying data that are of interest to a user determined. The portions may be selected actively by a user of automatically determined based on a variation of values in each portion, values of data points in each portion, a usage history of the user, and/or a credential of the user. A background image may be generated by converting the tabular data into a three dimensional image or selecting and image or a graphic associated with the underlying data. The visualization(s) may then be displayed over the background. Scenes may be selected for animated slide shows or movies.