Installing apps on a device. The device is generally configured to be used in a closed market environment that only allows generally available apps of the closed market to be installed. The method includes determining that the device has been authorized to install apps outside of a set of apps generally available from the closed market and from a set of apps available only to users of a particular enterprise. The method further includes determining that an app, that is not generally available from the closed market, has been verified by a central authority. The method further includes installing the app on the device in spite of the fact that the device is generally configured to be used in a closed market environment.