Various embodiments provide methods and apparatus for implementing a microblog message page. An exemplary method can include encapsulating common logics of a plurality of message pages into a message page control base, pulling content data of a message page control of one message page of the plurality of message pages; and enabling the message page control of the one message page to inherit from the common logics encapsulated in the message page control base. The exemplary method can also include executing the common logics based on the pulled content data, to load the message page control of the one message page and to display the message page control on the one message page. The disclosed methods and apparatus can simplify the sorting algorithm with improved efficiency for the message pages to sort and manage layout of various types of controls.