Several embodiments enable management of a bulk package of licenses at a distribution server. The distribution server can store a fulfillment record of a set of licenses. The fulfillment record can indicate distribution statuses of the licenses. The distribution server can also maintain a distribution hierarchy for the set of licenses in the distribution server. The distribution hierarchy can identify one or more other distribution servers that transferred the set of licenses from a root of trust for the licenses to the distribution server and one or more end-user devices or distribution servers that received or fulfilled at least one of the licenses from that the distribution server. When the distribution server distributes a subset of the licenses to a target computing device, the distribution server can update both the fulfillment record and the distribution hierarchy.