An image display device adapted to display an image based on an image signal includes a light source, an adjustment section adapted to adjust light intensity of a light emitted from the light source based on a feature amount related to a luminance of the image, a modulation section adapted to modulate the adjusted light based on the image signal, and a control section adapted to suppress reduction of the light intensity by the adjustment section in a case in which a predetermined condition related to temperature of the modulation section is satisfied.