Aspects of the subject disclosure may include, for example, a system receiving a request from a mobile device to distribute mobile video content from the mobile device by way of a television service. The system determines a particular television channel of the television service based on the request, receives the mobile video content and provides program content for the particular television channel. The program content includes the mobile video content. The system also distributes the program content to a television receiver by way of the television service, so that the television receiver can present the mobile video content at a display. Other embodiments are disclosed.