Disclosed are a system and a service method for providing a digital content based on a moving path of a user. A service method may include storing and managing data in which coordinates of a map are converted to Geo-Hash coordinates according to a Geo-Hash algorithm, receiving location information from a terminal of a user, converting the location information to the Geo-Hash coordinates, and providing, to the terminal, information about digital content allocated to a Geo-Hash area including adjacent Geo-Hash coordinates based on the Geo-Hash coordinates. The terminal may be configured to determine the digital content to be provided to the terminal based on information about the digital content allocated to the Geo-Hash area and new location information of the terminal.