A method that receives a visual media item and determines an identity of at least one intended viewer of the visual media item is disclosed. The method may further identify a visual representation of an object that is comprised by the visual media item and determine a relevance of the object based, at least in part, on the identity. The method may further generate a modified visual media item such that the modified visual media item differs from the visual media item, at least, by visual emphasis of the visual representation of the object.