Control sections of displays 11 each determine control information Pi used when area-active driving is performed individually and transmit the control information Pi to a multi-display control section 12. The multi-display control section 12 determines control information Ps for the entire device on the basis of the received pieces of control information Pi and transmits the control information Ps to the control sections of the displays 11. All the displays 11 perform area-active driving on the basis of the same control information Ps. In this way, occurrence of a luminance difference or chromaticity difference among display screens of the displays 11 is prevented and the quality of a displayed image is improved.