An improved mobile electronic device and camera provide an improved auto white balance system where constraints can be imposed the correlated color temperature (CCT) that is employed by the auto white balance system. For instance, if a distance between a subject and the camera is determined to exceed a threshold for closeness, the CCT can be constrained so that it is above a preset CCT that corresponds with sunrise or sunset. Other distance thresholds and the content of an image, as well as the brightness of the image, can be further employed in determining the CCT to employ.