A computer-implemented method includes identifying a content trend topic that is anticipated to occur at a future time, wherein the content trend topic is associated with a future event. The method also includes analyzing web content to determine whether the web content meets a predetermined relevance threshold for the identified content trend topic, associating the identified content trend topic with each piece of web content that meets the relevance threshold, and clustering web content associated with the identified content trend topic for provisioning when the content trend topic that is anticipated to occur at the future time does occur. Systems and machine-readable media are also provided.