A method for operating a motor vehicle having one or more electrical systems/devices, wherein the systems/devices are operable in at least two different modes. In a normal mode, a vehicle key is required for activation of at least one of the electrical devices. After enabling of a presentation mode, activation of the at least one device is possible without use of the vehicle key. The presentation mode is optimized for use in a dealership, where certain electrical/electronic functions of the vehicle should be available for use by a potential buyer without the requirements of a dealership employee being present with the vehicle key.