An active hood latch apparatus for a vehicle includes a latch for locking or unlocking a striker connected to a hood; a base panel installed such that the latch can be rotated; a lever member rotatably installed in the base panel, the striker locked by the latch being located in a rotational path thereof; a locking part rotatably installed in the base panel to restrain movement of a guide pin, and to release the restraint of the guide pin in conjunction with the rotation of the lever member; and a driving part rotating the lever member by a force larger than a restraint force of the locking part that restrain the guide pin, to supply power to raise the striker, and then absorbing an impact.