In accordance with an example embodiment a method, apparatus and computer program product are provided. The method comprises filtering incident light by an IR cut-off filter to generate filtered light. The IR cut-off filter comprises a plurality of pixels with pass-band characteristics for visible light wavelengths and is configured to perform stop-band attenuation of near infrared (NIR) wavelengths. The stop-band attenuation is configured to vary based on spatial location of pixels within the IR cut-off filter. The filtered light received from the IR cut-off filter is sensed by the image sensor to generate sensed light. A baseband signal and a modulated NIR signal are determined by performing transformation of the sensed light. A NIR spectrum associated with the incident light is determined by demodulating the modulated NIR signal. A visible spectrum associated with the incident light is determined based on the NIR spectrum and the baseband signal.