A transfer device includes an endless rotating member that rotates; a first transfer section that transfers a toner image, which is formed by a first forming unit by using a flat toner containing a flat metallic pigment, onto an outer periphery of the rotating member; a second transfer section that transfers a toner image, which is formed by a second forming unit by using a non-flat toner, onto the outer periphery; a ground-connected section that is disposed downstream of the first transfer section in a rotating direction of the rotating member and that is connected to ground by being in contact with an inner periphery of the rotating member; and a power supply that applies an electric current to the first transfer section, which is lower than an electric current applied to the second transfer section, when the first transfer section transfers the toner image onto the outer periphery.