A system for providing improved efficiency in use of a mobile application can comprise a mobile application and a macro presenter on a mobile device, and a target platform the mobile application provides access to. The mobile application can comprise a front-end client and a user interface. The macro presenter can overlay a control panel over the user interface allowing the selection of a macro for playback. The target platform can comprise a server, a macro recorder capable of recording user interactions to create programmable macros, and a macro player capable of executing a macro. An exemplary embodiment of the target platform can further comprise a macro recommender capable of monitoring user interactions, identifying repetitive tasks, and suggesting programmable macros. The macro player can execute a programmable macro without user interaction or can pause to receive user input. Macros can be retrieved from and stored in a macro repository.