An RFID device for tires utilizes a wireless antenna. The antenna is formed of a pair of spaced apart electrically conductive rubber units. The conductive rubber antenna is encapsulated between a pair of non-conductive sheets. A third non-conductive member encircles the conductive rubber antenna and is itself sealed between the first and second sheets of non-conductive material. A microchip is positioned in the slot defined by the space between the units and conductively attached to each of the units.