An apparatus and methods for estimating a chromaticity of illumination from raw image data. In an embodiment, one or more image chromaticity weight is determined based on a distance between the raw image data in a sensor chromaticity space and a nearest point within a locus of sensor illumination chromaticities. In a further embodiment, one or more image chromaticity weight is determined based on a disparity among normalized color channel values. In certain embodiments, image chromaticity estimates are utilized to determine a white point estimate for the raw image data. In embodiments, an electronic device including a camera estimates the chromaticity value of raw image data captured by the camera as part of an AWB pipeline. The electronic device may further determine, for example as part of the AWB pipeline, a white point estimate based, at least in part, on the raw image data chromaticity value estimate(s).