Invention Grant
- Patent Title: Secondary content insertion apparatus and methods
- Patent Title (中): 次要内容插入装置和方法
-
Application No.: US11441476Application Date: 2006-05-24
-
Publication No.: US09386327B2Publication Date: 2016-07-05
- Inventor: Michael L. La Joie , Michael Hayashi , Steven Riedl
- Applicant: Michael L. La Joie , Michael Hayashi , Steven Riedl
- Applicant Address: US NY New York
- Assignee: TIME WARNER CABLE ENTERPRISES LLC
- Current Assignee: TIME WARNER CABLE ENTERPRISES LLC
- Current Assignee Address: US NY New York
- Agency: Gazdzinski & Associates, PC
- Main IPC: H04N21/234
- IPC: H04N21/234 ; G06F21/10 ; H04N7/173 ; H04N21/254 ; H04N21/258 ; H04N21/81 ; G06F15/16

Abstract:
Apparatus and associated methods that allow a user (e.g., cable or satellite network subscriber) to access content, such as a video program, from a location outside the subscriber's network, with dynamic or adaptive insertion of secondary content (e.g., advertisements or promotions) that are more relevant for that context. In one embodiment, a personal content server streams the content to the subscriber over a network connection from the local e.g., (subscription) network to a remote network upon authorization by a content manager process; secondary content is evaluated and selectively inserted or replaced depending on factors such as the user's remote location, the configuration of their platform, the date and time of their access request, and/or the subject matter of the primary content.
Public/Granted literature
- US20070276926A1 Secondary content insertion apparatus and methods Public/Granted day:2007-11-29
Information query