An image associated with a location and depicting the current weather conditions at the location is served to the user along with the current weather data of the location. If an image for the location that aptly depicts the weather conditions as indicated by the weather data cannot be identified, the geographical area associated with the location is expanded to search for appropriate images from an expanded image pool. The expansion can continue in one or more steps until a threshold is reached beyond which the geographical area my no longer be expanded. If no images are retrieved upon reaching the threshold, an image reflecting the weather condition is selected from a fallback image set for presentation with the weather data.