Described herein are systems, methods and computer program products for controlling operation of wireless beacons, such as Bluetooth Low Energy beacons. Multiple beacons may be controlled centrally or may work together in a cooperative fashion such that signals can be exchanged between or repeated by beacons in order to allow for signals received at one beacon to reach another beacon without requiring further central interaction. Power settings of beacons may be altered to change power consumption or to change a detectable range of the beacons.