According to one embodiment, a liquid crystal display apparatus includes an array substrate, a counter-substrate and a liquid crystal layer formed of a negative liquid crystal material. The array substrate includes a common electrode, an insulating film, a plurality of pixel electrodes each provided with a slit, and a first alignment film. A ratio of a liquid crystal capacitance to a capacitance of the first alignment film (liquid crystal capacitance/alignment film capacitance) is equal to or smaller than a predetermined value. The formula (es/d_LC)/(e_PI/d_PI)≦0.0599 is satisfied.