A projector, that projects an image, includes a light source, a liquid crystal panel that modulates light output from the light source and forms an image in response to input image data, a projection optical device that projects the image formed by the liquid crystal panel, a control device that controls the liquid crystal panel, and an acceleration sensor that detects a position of the projector. The control device includes a determination unit that determines whether or not the position detected by the acceleration sensor is a predetermined position, and a correction unit that corrects an orientation of the image data so that a longer side of the image data may coincide with a longer side of an image formation area of the liquid crystal panel if the determination unit determines that the detected position is the predetermined position.