A method, gateway apparatus, computer program, and computer program product for mitigating end user congestion in a wireless network is provided. The gateway apparatus is in a core network and receives from a radio access network (RAN) a message comprising cell congestion information indicating that a cell of the RAN is in a congested state. The gateway apparatus receives via a packet data network (PDN) a downlink (DL) network packet addressed to a wireless communication device, WCD, attached to the core network via said cell of the RAN. In response to receiving the DL network packet, the gateway apparatus determines a classification of the DL network packet. After determining the classification of the DL network packet, the gateway apparatus processes the DL network packet in accordance with the cell congestion information and the determined classification of the DL network packet.