An image forming apparatus includes a photosensitive member, a charge eliminating device eliminating charges on the photosensitive member, a charging device charging the photosensitive member, a developing device attaching charged developer to an electrostatic latent image formed on the charged photosensitive member and developing the electrostatic latent image, and a control device configured to switch a luminescence intensity of the charge eliminating device between a first luminescence intensity and a second luminescence intensity, the second luminescence intensity being lower than the first luminescence intensity, and to adjust a density of an image, which is obtained by developing the electrostatic latent image by the developing device, in response to the luminescence intensity being switched from the first luminescence intensity to the second luminescence intensity or from the second luminescence intensity to the first luminescence intensity.