Different methods and systems for a new-era electronic book are disclosed. In one embodiment, the content of the book can be presented by an electronic book device. The device includes a display to present the content to a user; a sensor to sense the user; and a processor. The processor can become aware of an attribute of the user, and change a portion of the content of the electronic book to be presented accordingly. In one embodiment, the attribute is not a behavior of the user. For example, the attribute can be a location of the user. The book can include a story and a non-story theme. The story theme can convey a concept, and the non-story theme can include scenes, scripts and/or props. The portion changed can be the story or the non-story theme, or both.