Methods, apparatuses, and computer program products are herein provided for causing presentation of a notification on a display based on the user's susceptibility to notice the notification and the desired intrusiveness of the presentation of the notification. A method may include determining that a notification should be presented to a user on a display. The method further includes determining a susceptibility level pertaining to the likelihood the user will notice the notification. The method further includes causing presentation of the notification on the display based at least in part on the susceptibility level and an intrusiveness level for presentation of the notification. The intrusiveness level pertains to how intrusive presentation of the notification should be to the user's experience. Corresponding apparatuses and computer program products are also provided.