An apparatus for checking a gaze object includes an eye detector configured to detect eyes from a captured image of a user who stares at objects while the objects displayed on a display move at certain frequencies, a frequency converter configured to check a motion of the detected eyes and convert the motion of the eyes into an eye moving frequency, and a discriminating unit configured to compare the eye moving frequency and moving frequencies of the objects and discriminate an object at which the user stares depending upon whether or not the eye moving frequency is identical with the moving frequencies of the objects.