A drive controlling apparatus that drives a vibrating element of an electronic device including a display panel, a touch panel disposed on a display surface side of the display panel and the vibrating element generating a vibration in a manipulation input surface of the touch panel, includes a drive controlling part being configured to drive the vibrating element by using a driving signal causing the vibrating element to generate a natural vibration in an ultrasound-frequency-band in the manipulation input surface, the drive controlling part being configured to drive the vibrating element so that an intensity of the natural vibration varies in accordance with a position and a temporal change degree of the position of a manipulation input performed onto the manipulation input surface.