A computer-implemented technique includes receiving, at a server, a first request from a computing device to translate a web page from a source language to a target language. The technique includes generating, at the server, an image for each of a plurality of messages from the web page to obtain a plurality of images in response to the first request. A specific image (i) represents at least a specific portion of the web page and (ii) includes at least a specific message of the plurality of messages. The technique includes grouping, at the server, the plurality of messages based on contexts of their images to obtain one or more groups of messages. A translation service provider then translates the one or more groups of messages to obtain a plurality of translated messages. The technique also includes transmitting, from the server, the plurality of translated messages to the computing device.