An apparatus includes a display and one or more user-assertable surfaces. When asserted by a user, such a surface selectively couples a corresponding near-field RFID tag to a far-field component such that information stored by the near-field RFID tag is transmitted via the far-field component. The display, in turn, presents at least some information that the apparatus receives via an RFID transceiver. Depending upon the design this RFID transceiver can be the same as the aforementioned near-field RFID tag or can comprise a different RFID tag (such as but not limited to a far-field RFID tag). By one approach the aforementioned user-assertable surfaces comprise discrete push buttons. When the far-field component comprises a far-field antenna, asserting such a push button can serve to place the corresponding near-field RFID tag into operable proximity to the far-field antenna.