According to some embodiments, a business bar code application may execute at a mobile user device associated with a user. The user may initiate a capture of an image of a bar code, and responsive to said capturing, information about the user may be automatically fetched. Information associated with the bar code may be transmitted to a remote business bar code server. The business bar code server may automatically determine a business model associated with the received bar code information and interact with an enterprise system to execute a business process workflow for the user in accordance with the determined business model.