A system and method for communication of proximity based content is disclosed between a mobile computing device having a Short Range Communication (SRC) device and a Proximity Short Range Communication (PSRC) device associated with a location or object using near field magnetic induction. The SRC device and/or the PSRC device can include at least two antennas to provide magnetic induction diversity. The method comprises defining a proximity boundary with dimensions defined by a magnetic induction diversity communication range of at least one of the SRC and PSRC devices. A proximity signal is communicated in the proximity boundary between the SRC device and the PSRC device. At least one action is performed by the mobile computing device or the PSRC device when the proximity signal is detected between the SRC device and the PSRC device.