Systems and methods for collecting, selecting, and displaying an image or image set in a network based environment are described. The systems and methods can collect multiple images for any given item from multiple sources, select a desired image (or set of images) that best depicts that item, and then display that selected image (or image set) in the network based environment. The desired image (or image set) that best depicts the item can be selected using any number or combination of pre-selected criteria. By using the pre-selected criteria, the process needs no manual intervention, and can therefore be automated or semi-automated to save both time and cost.