The present disclosure relate generally to color science and digital watermarking. A full color visibility model has been developed which has good correlation to subjective visibility tests for color patches degraded with a watermark. A relatively better correlation can be achieved with a model that applies a luminance correction to the contrast sensitivity functions (CSF). The model can be applied during the watermark embed process, using a pyramid based method, to obtain equal visibility. Better robustness and visibility can be obtained with equal visibility embed than uniform strength embed. Of course, other features, combinations and claims are disclosed as well.