A liquid crystal display includes: a light source section including emission subsections; a LCD panel including pixels each having sub-pixels for four colors of R, G, B, and Z, and modulating light from the emission subsections based on input image signals for three colors of R, G, and B; and a display control section including a partitioning-drive processing section, driving the emission subsections with an emission pattern signal, and driving the four sub-pixels with partitioning-drive image signals for the four colors. The partitioning-drive processing section generates pixel signals for the four colors through performing a first color-conversion based on the input image signals, generates the emission pattern signal from pixel signals for the three colors, primary partitioning-drive image signals for the three colors from both the input image signals and the emission pattern signal, and the partitioning-drive image signals through performing a second color-conversion on the primary partitioning-drive image signals.