Disclosed herein are systems, methods, and non-transitory computer-readable storage media for creating tag subscriptions and notifying users based on tag subscriptions. A system configured to create tag subscriptions receives from a user, as part of a tag subscription request, a tag, a selection of at least one media event to which the tag is to be applied, and a notification threshold. The system then establishes a tag subscription associated with the user based on the tag, the selection of at least one media event, and the notification threshold. A system configured to generate tag notifications based on a tag subscription retrieves a tag subscription including a tag, a selection of a media event, and a notification threshold. The system then monitors tags generated in association with the media event for matches with the tag, and sends a tag notification to a user when matches exceed the notification threshold.