An apparatus compares athletic information relating to a user performing an athletic activity. The apparatus has a module (503, 505, 509) that generates a first set of athletic data corresponding to athletic information corresponding to the athletic activity performed by the user. The module has a memory (511) storing a second set of athletic data. The module compares the first set of athletic data to the second set of athletic data and communicates content to the user based on the comparison of the first set of athletic data to the second set of athletic data. The apparatus also has a module (803, 805) that determines the expected time of athletic activity and selects a set of feedback data having a duration proximate the expected time of athletic activity, wherein the module communicates the selected set of feedback data to the user.