A brake control device for a vehicle which can prevent occurrence of hunting or stepping during braking control operation and includes a pressure increasing or decreasing characteristic selecting portion which selects a pressure increasing characteristic when a target wheel cylinder pressure increases continuously for a predetermined operation judgment period and selects a pressure decreasing characteristic when the target wheel cylinder pressure decreases continuously for a predetermined operation judgment period. The brake control device further includes an output servo pressure setting portion which sets a target servo pressure based on the pressure increasing or decreasing characteristic selected by the pressure increasing or decreasing characteristic selecting portion and a servo pressure generating device which generates a servo pressure based on the target servo pressure.