The present invention provides a conveying apparatus includes a supporting unit rotatably supporting a roll of a sheet, a conveying unit conveying the sheet pulled out from the roll, a detection unit detecting a rotation amount of the roll, a driving unit giving a rotational driving force to the roll supported by the supporting unit, and a control unit controlling the driving unit based on the detection result of the detection unit. The control unit sets a control amount for the driving unit in accordance with a rotation phase of the roll, in order to adjust a tension of the sheet between the roll and the conveying unit.