A retainer adapted for disposition within a vehicle roof ditch between a first sidewall and a second sidewall to hold an elongate molding strip in covering relation to the vehicle roof ditch. The retainer includes at least one body portion adapted for disposition within the roof ditch in operative connection to a base portion of the roof ditch. The body portion has a length dimension adapted for orientation along a length segment of the roof ditch between a first sidewall and a second sidewall. The body portion includes an arrangement of molding attachment elements adapted to engage an underside of the elongate molding strip and at least one spring biasing leg disposed at an elevation below the molding attachment elements, which extends an operative length away from one side of the body portion.