A shutter eyewear apparatus 10, comprises an orbital frame 12, the orbital frame 12 itself comprising a left orbital aspect 12L and a right orbital aspect 12R, multiple strut members 14 within the orbital aspects, a left wing and right wing, the wings 16 having a width of at least 12 mm at any point along a length of the wings 16, a word element 48 lengthwise along at least one wing, and a franchise logo element. Preferably the wings are approximately 23 mm wide at a folding break 34 of the wings, and preferably the franchise logo element is provided about a neck 28 of at least one wing.