An information processing apparatus includes a determination unit configured to determine a moving speed of an image displayed on the display screen based on information relating to the movement of the touch position acquired, wherein the determination unit determines, if a plurality of pieces of information relating to a sequential movement of the touch position in the touch operation are acquired, whether to reflect each of the plurality of pieces of information relating to the sequential movement of the touch position on the moving speed of the image displayed on the display screen, and further determines the moving speed of the image displayed on the display screen based on information determined as being reflected on the movement of the image displayed on the display screen.