A user interface control of a computing device allows a user to zoom in and out of a list of data on a display to set a level of detail with which entries of the list are displayed. For example, when the user invokes a zoom in command, the system can provide a greater level of detail for each entry while increasing a height of a region used for each entry. When the user invokes a zoom out command, the system returns to the original presentation of the list. The system allows the user to invoke the zoom in or zoom out command multiple times. Moreover, each entry can be individually selected for display at the highest level of detail from any of the other, lower levels of detail. Further, a learning function can set an initial level of display, level skipping and entry priorities.