Video content information associated with video content is received, by at least a first computing device, wherein the video content is delivered utilizing internet protocol. End destination information associated with a reception instance of the video content is received, by at least the first computing device, wherein the end destination information includes experience information that, at least in part, includes information relating to a quality of the reception instance of the video content and a location of an end destination associated with the reception instance of the video content. At least a portion of the video content information and at least a portion of the end destination information, which includes at least a portion of the information relating to the quality of the reception instance of the video content, is selectively aggregated, by at least the second computing device, to generate aggregated information.