Systems and methods are provided to facilitate anticipatory pushing of content to clients of a communications network in such a way that the content is unusable by the anticipatory clients until explicitly requested. Embodiments apply one or more self-keying techniques to a content dataset to generate an anticipatory dataset, such that the anticipatory dataset cannot be used to reconstruct the content dataset without a keying dataset that also can only be generated using the content dataset. The anticipatory dataset is pre-pushed to a client in anticipation of a future request for the content. If and when the client subsequently issues a request for the content dataset, the server intercepts the new copy of the content dataset received in response to the request, uses the content dataset to generate the keying dataset, and communicates the keying dataset to the client for local reconstruction of the content dataset by the client.