Objects in a video are identified, and linked to ecommerce sites and advertisements. A user may select an object and be provided with information about the object. A video stream may be encoded with a separate metadata stream that contains the identity of each object on each frame of the video. The metadata channel may be extracted from a video stream and displayed to a user when the user clicks on the corresponding object. A device may take a video input, analyze it, and recognize the video. The device may look up said video in a database of tagged videos, output as an overlay or separate window to a video display device stream with information about the item. A user interface device may allow a user to select objects on a video screen and select and choose said object for integration with the other components of the system.