A method and associated device is provided for providing context based information to a user. The device is a mobile device and information is provided on a display to a user. The mobile device enabled to receive input and in processing communication with one or more computers and comprising the steps of storing a user profile having at least information about a plurality of stores; creating a plurality of icons such that each icon at least includes one store; determining if more than one store should be represented under same icons; dynamically updating information about each store represented by said icons to see if a special condition can be associated with any of the stores represented by the icons; and displaying said plurality of icons on a display of the mobile device and adding a special effect to any icon that includes a store identified as having a special condition.