Systems and methods for providing a better user experience and provider profitability. An exemplary system includes a telecommunications device subject to a cellular service plan from a cellular carrier. The telecommunications device includes an application program that gathers device usage data and determines whether the current cellular service plan is the best service plan based on gathered usage data. If a current cellular service plan is not the best service plan, based on the gathered usage data, then cellular service plans from the current cellular service provider or other service providers are measured against the gathered device-usage data to determine the best available service plan.